Branson’s Virgin Group invests in Hyperloop One


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                    Hyperloop One claims its pod-based system is more "sustainable" than current transport options


The Virgin Investment Group has taken an undisclosed stake in Hyperloop One, one of several companies trying to create a pod-based transport system.

The terms of the deal have not been disclosed.

Virgin's founder, Sir Richard Branson, is joining the Los Angeles-based firm's board as part of the deal, and it is rebranding itself as Virgin Hyperloop One.

One expert suggested the Commented Professor David Bailey from Aston Business School, commented: "This is unproven technology and there is a long way to go before it ever realizes use in the real world,"

"But this deal certainly helps in terms of marketing and potentially attract more investors to come in the operation."

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                    Sir Richard is joining


Hyperloop One recently tested a prototype pod in the Nevada desert, which reached a speed of 310km / h (192mph) within a 500m (1,600ft) low air-pressed tube.

Its endual goal is to reach 1,046km / h (650mph).

The system uses magnetic levitation and electric propulsion to cause pods to glide, and is as a more eco-friendly mode of transportation. today's alternatives.

The firm says it is working on several projects to bring the technology to the Middle East, Europe, India, Canada and the US.


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Media caption WATCH: Hyperloop One tested in a passenger-sized pod in August

In a press release, Virgin suggested the system could eventually cut tour times from Edinburgh to London to 50 minutes.

Hyperloop's inventor, Elon Musk, has previously signed his intention to build a separate Hyperloop system via his tunnel-digging Boring Company.

Hyperloop Transportation Technologies, TransPod Hyperloop

'Complicated Tech'

"The combination of our proven technology and Virgin's expertise in transport, operations, safety and passenger experience will accelerate. the commercialization phase of our company's development, "said Hyperloop One's co-founder Josh Giegel in a written statement.

Virgin already has investments in rail companies, cruise Liners, airlines and a nascent space tourism operation.

However, Prof Bailey questioned its potential.

"I remain sceptical about using Hyperloop technology in places where there are high land values ​​or dense population, "he explained.

" But it may be more appropriate in places like the United Arab Emirates. "

" It's a complex technology and there is a long way to go. "


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