Target has been tested the Google Express service in California and New York City for a while now, and today it announced that everyone in the contiguous US can now order its products through the service. Sorry, Alaska and Hawaii.
Not only does this mean you get target products through the Google Express website on your smartphone, but you'll also be able to ask your Google Home [1 945 9 006] device for a product and it will provide some results from Target. For now, however, Target is limiting those products to dry goods instead of perishable produce.
Walmart already beat Target to the punch as "more than 2 million" of its products is available via Google Express in August Similar services are offered by Retailers Petsmart, Kohl's, and Costco.
The move is clearly an effort to thwart Amazon in the realm of voice-activated shopping before it's too late. Amazon Echo still has not caught on in a big way, but that may change as the technology grows more precise.
Naturally, Amazon is already on a benefit as it is not only the speaker technology, but it also has the products and the warehouses to fulfill the orders itself. To compete both via its Google Express website and on Google Home, Google needs partners with retailers like Target and Walmart for mutual benefits.
You currently can not tie your Target account to Google Express, but Target says that will be an option in 2018. It's worth looking forward to, as it means you will be able to target REDcard perks like 5% off all orders, free shipping, and, finally, an option to pick up items
Walmart already allows customers to merge their accounts with Google Express.
Currently you will only be able to use Google Assistant to order goods from Target if you own a Google Home device or an Android TV but today Google also has announced that it plans to extend the voice service to both iOS devices and Android phones "soon . "
[1 9459010] Image credit: Google